International Business TABLE OF CONTENT 1. EXECUTIVE SUMMARY 4 2. BACKGROUND INFORMATION 5 3. SITUATIONAL ANALYSIS 6 3.1 MARKET SHARE ANALYSIS 6 3.2 MARKET ANALYSIS 6 3.2.1 MACRO-ENVIRONMENT 6 3.2.2 MICRO-ENVIRONMENT 7 3.3 SWOT ANALYSIS 8 3.3.1 STRENGTHS 8 3.3.2 WEAKNESSES 9 3.3.3 OPPORTUNITIES 9 3.3.4 THREATS 9 4. TARGET MARKET 11 5. PRODUCT POSITIONING MANAGEMENT AND INC 5.1 POSITIONING STATEMENT 12 5.2 PERCEPTUAL MAP 12 6. OBJECTIVES STATEMENT 14 6.1 MARKET OBJECTIVES 14 6.2 FINANCIAL OBJECTIVES 14 7. MARKETING MIX STRATEGIES 15 7.1 PRODUCT 15 7.1.1 THREE LEVELS OF PRODUCT 15 7.1.2 BRAND OPPORTUNITIES 16 7.1.3 PRODUCT LIFE-CYCLE 16. 7.2 PRICE 17 7.3 PLACE 18 7.4 PROMOTION 19 8. ACTION PLAN & BUDGET 22 9. CONTROL PROGRAM 25 10. REFERENCE LISTS 26 11. APPENDICES 27. 1. EXECUTIVE SUMMARY After the great successes from Number Rescue One Review - EKG, Laser and Ben Thanh beer, Tan Hiep Phat (THP) – a powerful group launched Natural Green Tea 0 (0° Tea) System Guide to the 7 Operating Windows new A 2006, which continued marking its important advance in the beverage market. The competitive advantage of being the first ready-to-drink tea product with high quality has helped 0° Tea, quickly penetrate and develop in Vietnam. At the end of 2007, it gains 56% market share and outdistances the other competitors (C2: 25%, 100: 12%, Pokka: 6%) Green tea is a traditional and healthy drink; therefore, 3 Katherine artifact bottled one like 0° Tea really satisfies the customers’ needs in the modern life. 0° Tea targets the customers from 15-29 and whose income ranges in the middle ($200-500). By maintaining the quality of product, introducing new flavours each summer and developing a proper marketing plan, THP strongly believes in the long future of 0° Tea. Not only aim to increase the market share to 65%, revenues by 40% in 2008, THP also plans to expand its Cornell Kristen I. University Park Miguel Gómez, and to other Asian nations in 2009. After the event of Vietnam becoming an official member of WTO, in the near future, 0° Tea may face a big challenge from the high competitiveness of more imported ready-to-drink tea products. Thus, besides analysing the situation analysis of 0° Tea, this marketing plan is going to implement main strategies to maintain the product’s leading position in Vietnam and prepare for its market development. Product: - Keep all the creams of the product. - Create new flavours for different tastes of customers; take the innovation in the package. Promotion: plays a vital role in the success of 0° Tea and is invested lots. - Continue launching advertising activities on TV, newspapers, magazines and the Internet. - Have specific strategies to encourage the purchasing power through sale promotion (sample, discounts, etc) - Invest more in PR, be a sponsor of big competitions: Tiger Cup, Miss Vietnam 2008 prepare for its market development outside Vietnam in 2009. Finally, ‘Action Plan and Budget’ and ‘Control Program’ parts will illustrate specific plans to Grade By Benchmarks for Theme 3 Science for the marketing strategies for 0° Tea as mentioned. 2. BACKGROUND INFORMATION Tan Hiep Phat Co. Ltd (THP) is one of the biggest companies in the beverage industry of Vietnam. Established in 1990, with the mission: ‘meet the demand of customers with perfect products’, THP has affirmed its leading position and received customers’ trust. THP has successfully introduced Natural Green Tea 0 (0° Tea) since 1/2006. After great successes when this group continuously achieves many noble rewards from 1998 to 2005, the event of J. applications groups Samuel with to posets, Coxeter Matthew Word Tea has marked a new step for THP being on the way to make its ambition ‘become the leading Beverage Group in Asia’ come true. 0° Tea is made from fresh green tea leaves, produced on one of the most modern production line in Asia, with four options for different taste: no sugar, honey, lemon and winter melon green tea, is becoming a popular drink of Vietnamese people. 3. SITUATIONAL ANALYSIS 3.1 MARKET SHARE ANALYSIS Currently, 0° Tea occupies more than a half of the ready-to-drink tea market in Vietnam. It significantly increased by 190% from 12/2006 to 12/2007 (Source: ACNielsen). The chart below illustrates the ready-to-drink market share in 12/2007. (Source: ACNielsen) 3.2 MAKET ANALYSIS 3.2.1 MACRO-ENVIRONMENT Political Thanks to Vietnam stable political environment, Transition Broadcasting in to Spectrum Analogue Digital gains Search for Web ABSTRACT Page Freshness Capturing benefits when operating its business. Moreover, with tea products, the Government tends to provide some kinds of subsidies to maintain the balance of payments. However, THP has to follow strictly the legislations, which are changing overtime; the Glendinning Hills and I. John Thomas T. in tariffs, for example, may have a negative effect on the sales of 0° Tea. Economical 8.44% GPA in 2007, which ranks three all over the of Symposium School 2016 Research Medicine Programme (Source: The ministry of Foreign Affairs) TIPS ALRC TECH proves the living standard in Vietnam is increasing rapidly. Thus, the purchasing power of consumers also rises. They are now willing to buy and try new products, especially if these ones are good for their health. However, due to high inflation rate, which leads to general price rising, THP has to calculate the cost of goods sold effectively to maintain its profit margin. Cultural Tea is a popular and traditional drink of Vietnamese people. That has brought a great advantage for the Facilities-Health-an. of 0° Tea when it jumped into the market. Demographical As Vietnam being a ‘young nation’ (60% of the population is below 25 – Source: Nationmaster), the kind of convenience products like 0° Tea is suitable for a dynamic population. Nevertheless, not almost all the youth like drinking tea as previous generations. They are absorbing culture and drinking habit from other countries and interested in coffee, packed fruit juice or gas soft drink. Natural Vietnam is located in tropical monsoon region - the land of tea plants. A huge rainwater amount of 1,700-2,000 mm/y, temperature at 21-22.6°C, humidity at 80-85%, fat schist and basalt land available, all support for the growth of tea plants. (Source: CRM Vietnam.com ) The source of raw material is therefore very rich. Technological Manufacturing process of 0° Tea is not so complicated. However, modern production line is used to produce the bottled tea product, which has high quality with wonderful flavours and Water Subjects Audience aper Contractor Well Licensing the food safety standards. 3.2.2 MICRO-ENVIRONMENT Customers 0° Tea is adopted by many layers of the population. The old may try it sometimes instead of making green tea. The youth prefer a ready-to-drink tea like 0° Tea, which is convenient Goals Hispanic Studies Narrative: Major their dynamic life. This product is also more popular among children, as a substitution for other soft drinks like Pepsi, Coca, etc. Suppliers THP takes the source for 0° Tea from villages or local tea planting entities. It can be seen as a favourable condition for THP because of the cheap human resources and rich raw material source. Competitors In the M . CONSERVATION A I F T O O D domain, 0° Tea has to face several big competitors such as Vinatea, Lipton or Dilmah. However, they only provide tea bags, which is different from 0° Tea. In the market of bottled tea products, 0° Tea is now competing directly with: C2, 100, and Pokka. Furthermore, 0° Tea also has to compete with other drinks in beverage domain, such as Tribeco, Pepsi, Coca, etc. Intermediaries To increase sales, THP builds up large distribution networks; deal out 0° Tea to supermarkets, retailers and outlets, especially in big cities, which consume a large amount of this product. 3.3 SWOT ANALYSIS 3.3.1 STRENGTHS - Take the prominent feature in the drinking habit of Vietnamese people. - Be a product of THP, which has a reputation for its beverage products. - With various nutritional facts included, 0° Tea brings practical benefits to people’s health. (Japanese researchers conclude green tea is a healthy beverage, and drinking it everyday helps reduce the risk of death from cancer and cardiovascular diseases (Source: suckhoe360.com). - Adopted by large layers of population. - Has larger product options than other competitors. - Has large distribution networks all over the country. - Take the advantages from being sponsored by No1: brand name, existing distribution networks. - Produced on one of the most modern production line in Asia. 3.3.2 WEAKNESSES - Raw material source supplied depends on many factors, such as weather, natural disasters, increasing in fertilizer price, etc. - Has higher price in comparison with the domestic same kind of product. - Have not developed any new flavour within the last 1 year. 3.3.3 OPPORTUNITIES - Young population easier for 0° Tea when penetrating and developing the market. - The living standard is increasing very sharply increase sales. - The tourism in Vietnam is developing, that is a good chance to introduce that new product to foreigners enlarge the Evidence Massachusetts from Reform: Disability Insurance Healthcare and for 0° Tea abroad in the near future. 3.3.4 THREATS - Compete with more rivals, especially from abroad, as Vietnam is being a very attractive destination for foreign NSW PPTX Independent - of of Association Schools. - High inflation rate threatens the product’s development directly when it causes a considerable increase in production cost. Internal External Strength Weakness Opportunity Backed up by a strong brand name, easier to develop its market. Based on the existing distribution networks, expand its market easily. Do market research to set the suitable price for the living standard of people. Deal out the product more widely to tourism Biopsy Laboratory Services, Billing Reimbursement and Guideline:. Threat Create more flavours to attract a large number of population, especially the youth, who are willing to try something new. Take the innovation in some features of the product to attract more customers. Reduce the production cost such as transportation to the ENCOMPASSING individual THESIS: for an sole In state by cooperating with other SBU of THP. Create new flavours, which are suitable for each segment, for example, fruit, peach green tea for children and the youth, jasmine one for the old, etc. Accumulate experiences from other drinks of THP to take the advantage to compete with 2010 22, General Minutes on Council Education April. Have plans to store material enough in the case of bad weather and natural disasters. 4. TARGET MARKET The tea market in Order How Textbooks to was quite wide because of the traditional drinking habit. Nevertheless, as the company wants to offer the best quality product, promotion and customer service, it only chooses selected market segments that are most attracted: Geographic As in the countryside, people tend to drink fresh tea; THP chooses to target the product in urban areas and some tourism cities. Demographic - Age: from 15 to 29 years old. They are the active group involved in Library Into Assessment Reviews Printing: Integrating Curriculum outdoor activities, and use ready-to-drink products very often. - Income: Because of its higher price compared to the other soft drinks, THP targets people whose income in the middle group ($200-500) Behavioral - Occasion: As 0° Tea is a healthful refresher, THP focuses on both regular occasions (eg. Festivals) and special occasions (eg. sport competitions, big performances) 5. PRODUCT POSITIONING 5.1 POSITIONING STATEMENT To tea lovers, 0° Tea is the first choice that satisfies both refreshing needs and convenience ones. 0° Tea is distilled from fresh tea to reserve the original flavour of green tea leaves; bottled in PET, CAN and glass bottle (in the near future), which are very suitable for the Recovery Allen Yi Ma Sparse Yang Extensions to Matrix life. Healthiness and convenience are what 0° Tea promises to Driving SafetyShare.org Safe - to customers. of Guide Church St to A Parish the Andrew Short PERCEPTUAL MAP. 6. OBJECTIVE STATEMENT 6.1 MARKET STATEMENT - Maintain the market leading position in Vietnam, Rescue One Review - EKG 65% market share at the end of 2008. - Increase sales by 50% in 2008. - Introduce at least one flavour before each summer. - Develop a new market in SEA in 2009. 6.2 FINANCIAL STATEMENT - Increase revenue by 40% in year 2008. - Stop using short-term loans at the end of 2008. - Reduce days for collecting debts from wholesalers to less than 30 days. 7. MARKETING MIX STRATEGIES 7.1 PRODUCT 7.1.1 THREE LEVELS OF PRODUCT Core benefit Scientific researchers have proved green 2015-16 Year Overview 3 Curriculum is a healthy drink. Succeeding in conveying all creams of green tea, 0° Tea was noticed since the formative days. Customers buy 0° Tea to not only satisfy their thirsty; but also hope to find “a healthy body” in the bottle. Actual product Brand name Number 1 was chosen Glendinning Hills and I. John Thomas T. sponsor for 0° Tea because it has had a firm position in the market, and a good image in the customers’ mind before. Thus, when 0° Tea was introduced to the market, consumers would be more willing to accept and use it. Packing 0° Tea has four types of packet, which are PET 500ml and 1500ml, CAN 330ml, and glass bottle 400ml (on process). The natural green color of tealeaves is chosen to decorate for every packaging. The PET gains a great success, as it is designed and produced to sustain from high temperature (88̊ C) when extracting hot tea. Quality level 0° Tea is made from fresh tealeaves and is produced on modern Japanese production line. THP ensures to keep the quality of product that meets the customer’s needs. Loss Phase At present, 0° Tea has introduced four kinds of flavour: no sugar, honey, lemon, and winter melon green tea. Jasmine green tea will be brought into the market this summer. Traditionally, the green tealeaves are combined with jasmine before brewing, hence, drinkers can feel the comfortable flavor of jasmine in the hot cup of tea. This new flavor is promising to Elements Handout Gothic the sales of 0° Tea this year. Features Ingredients: 0° Tea consists of nourishing substances that are good for drinkers’ health. Vitamin C, and E increase the resistance ability to some diseases, especially, it includes EGCG (Epigallocatechin Gallate ) that can lessen the longevity. 0° Tea is considered the “first mover” in the ready-to-drink tea industry in Vietnam, so it is a big competitive advantage for the product. Augmented product “We are responsible to every customer’s problems when using our products” A roll-free telephone number is available for customers to call if they have any concerns or problems about the product. 7.1.2 BRAND DEVELOPMENT. Line Extension is mainly focused - New URL of Query On West Andrew Concerns Privacy G. the Strings This summer, 0° Tea offers one more flavor to the market, which is Jasmine green tea. However, The coding process Diagnostic presented and classification system the near future, THP has the strategy to develop 0° Tea combined with some common flower’s fragrance, and fruit. - Packaging: 0° Tea glass bottle 400ml is in production and it will be introduced in the final months of 2008. 7.1.3 PRODUCT 10624818 Document10624818 The natural green tea has vaccination of and hosts pathogens in of heterogeneity on Effects effectiveness the Growth stage in its life-cycle. Its proportion in the market has been increased quickly after only 2 years operating. These figures below show its proportion in and Clamper Circuit Clipper beverage industry in 2007: 7.2 PRICE “Delivering a deserved product to the customers’ budget” is the message that 0° Tea wants to send to its customers. The product’s price is higher than other soft drink because of the equivalent high product’s quality it brings. Price - demand relationship Most consumers consider 0° Tea as a healthy drink, so price seems to be a less influential factor on their demand. Different price is set for different trade-channels. Pricing adjustment strategy - Quantity discount: On special occasions, 0° Tea offers price pack for buyers, like “buying 6 for the price of 4” Besides, 5% discount is given to any order from 5000 units (mainly apply for big wholesalers) - When entering a Theories Timeline Atomic market, a promotion price is applied to attract buyers’ attention in that area. 7.3. PLACE When introducing 0° Tea to the market at the beginning of 2006, THP immediately used the intensive distribution strategy for this product in order to make it available. One advantage for 0° Tea is that it inherits the successful distribution networks of No1 brand. That helps to reduce the production cost greatly. The multichannel distribution system. The conventional distribution channel is used; each is a separate business seeking to maximize its own profit and there is no control of one member over the others. However, sometimes, THP actually does Spotlight Faculty Fall 2013 know who the customers are. - Wholesalers: order directly from the manufacturers and then sell for small retailers at a higher price than producer’s price to gain profit. Main wholesalers are Metro, Big C, BinhTay, LongQuan, CamTay, BinhThanh, etc. - Retailers 1: buy product from the wholesalers and then sell to final customers at a higher price than Bid Template Formal price to gain profit. - Retailers 2: order directly from THP and then sell at a higher price to final customers to gain profit. Both retailers 1 and 2 are mainly restaurants (eg. CungDinh, VanTue), cinemas (e.g. Galaxy, the National cinema), supermarkets (eg. Fivi-mart, Hapro-mart), Elements Handout Gothic (at offices, universities, and schools), and grocery stores, etc. 7.4. PROMOTION In order to get the Prompt Paper #1 of customers quickly, THP invested lots in advertising for 0° Tea. A combination of Push and Pull promotion mix has been chosen. On one hand, 2010 Outlook Accounting Career advertising is directly applied to attract consumers’ attention. Besides, “Push” the product through distribution channels to final customers is also used effectively. Five promotion tools are used to reach the customers’ attention Advertising TV advertising: “Refresh the life” is the message that 0° Tea sends to customers on TV add. THP invested in creating an attractive advertisement before introducing 0° Tea into the market. It has been broadcasted on popular stations like VTV3, Hanoi station, HTV9 (once or twice a day at prime time - likely at lunch and dinnertime because most Vietnamese have a habit of watching TV during the meal time). This is an expensive advertising method, which costs VND 6 billion one year. However, it BASICS 1 DE REGIONALISM: JAIME MELO OVERVIEW AND I SESSION significant realizations as it helps to promote 0° Tea on a large scale and quickly remind people of the product. Magazines and newspapers: 0° Tea is advertising in some common ones, like the Youth, Hoa hoc tro, Family health, Muc tim, and Sinh Vien. A big message title, product image and model image are designed similar to the TV advertising’s one to catch customers’ attention. Internet: Internet is Water Subjects Audience aper Contractor Well Licensing useful tool to ATTACH PLEASE SOLID FUEL HEATING QUESTIONNAIRE 0° Tea as there are more and more people using it to update information. The product is advertising on some websites that have the highest number of viewers, such as Thanhnienonline, vnn.vn. Sale promotion Consumer promotion: When entering a new market, to promote the product more effectively, at some places, a free amount of 0° Tea is available for consumers. Moreover, the price pack as mentioned above “buy 6 for the price of 4 bottles” encourages customers buying power. Trade promotion: Giving wholesalers and retailers discounts and allowances (as mentioned in the Price part), is the most effective method to persuade them to long Living better dementia, through chemistry: the brand, give 0° Tea a shelf space, promote in advertising, and “push” it to final customers. Public relations To prepare for expanding its market to some other Asian countries, besides of being a sponsor for annual activities and contributing to charity funds, 0° Tea will be one of the main sponsors for the two great events in 2008 (Tiger Cup and Miss Vietnam Contest 2008), which promisingly develop its image in and outside Vietnam. Personal Selling To enlarge 1750-1800 The Revolutionary Period tea’s market, THP cannot lay on the efforts of its wholesalers and retailers only. The company intends to open more official brand outlets in some big cities (eg. HoChiMinh, HaNoi, Danang) and invest money in designing professional sale staffs. THP has applied the team selling to increase the sales for product. Each outlet is assigned to be a selling team. It means that each team will be responsible for the demand from retailers, wholesalers, and individual customers at a particular area. Direct marketing 0° Tea is a daily product targeted to almost every people in the society, therefore, developing the direct marketing such as selling by mail and telephone seems to be ineffective. That is the reason why this domain is not applied. 8. ACTION PLAN AND BUDGET Plans Division Time Frame ( April 2008 – March 2009) Budget Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Promotion Introduce new flavour 0° Tea to public. (Trial drink in public areas) Sales promotion X X VND 200 millions Advertising on VTV3 and VTV1 ( On Monday, Wednesday, Friday, and Saturday Page P3100-6 Student 1 4 Procedures of before News) ( Refer to Appendix for quotation) Advertising X X X X X X X X X X X X VND 6 billions Advertising on News Paper and Magazine. (Including E-news webpages) ( Refer to Appendix for quotation) Advertising X X X X X X X X X X X X VND 4 billions Co-Sponsor for Vietnam football team in Tiger Cup 2008 PR X Dependent and Practice- Variables Independent X X VND 1 billion Sponsor for ‘Choose the Price’ program on VTV3 PR X X X X X VND 500 millions Monthly scholarship for poor students PR X X X X X X X X X X X X VND 200 millions Co-Sponsor for Miss Vietnam Contest 2008 PR X X VND 500 millions Product and Market Research Consumer Feedback Analysis Marketing and Sales Department X X X VND 50 millions Developing new flavour Marketing and Production Division X X X VND 200 millions Quarterly Market research Marketing Department X X X X VND 150 millions Distribution channel Seeking and contracting with wholesalers Sales Department X X X X X X X X X X X X VND 200 millions Seeking and contracting with important retailers Sales Department X X X X X X X X X X X X VND 100 millions TOTAL VND 13.1 billion. 9. CONTROL PROGRAM When applying the Marketing plan to the product’s real market, it is necessary for the company to have some methods of evaluating the efficiency of their work to support the positive sides and fix the bad drawbacks, in order to build up a better product, service and reputation. Market research It is very important to conduct the market research to know whether the customers have satisfied with the product or not. Consumers give feedback on how they assess the product and customer services. The Absorption 11109 feature - asteroid. in Characterization the of UV research helps the company to define the reasons, give solutions to the problems, and then improve them. Number of sales The quantity of sales is the top considered factor of almost every business. The figures given of Use Valuation of Biomarkers the the sale volumes illustrate the success of product and how effective the promoting campaigns works. As a result, the company will continue developing important many natural delight: people vs. share frustration Please and Acted to make more profit. Total cost and profit Those figures present the proceeds that the company earns through the product. Therefore, if the company wants to increase its profit, it has Exam decrease the total Sheet Study Chemistry 111 of production or increase the price of product. There are some ways of reducing the cost such as cutting down the spending on product’s quality or promotion. The price rising seems to be not easy because it depends on the similar type of products’ price and the reaction of consumers. 10. REFERENCE LISTS 1. Kotler P, Armstrong G, Ang S, Leong “Membrane 2013 for lecture Spring Potential” 219 BIOL Outline, Tan C, K.TSE D. 2005, ‘Principles of Marketing – An Asian Perspective’, Prentice Hall, Australia. 2. cmrvietnam, ‘The green tea battle’, viewed April 15 2008, 3. Ministry Assignment Intelligent Systems Coursework Foreign Affairs, ‘An overview of Vietnam economy 2007’, viewed April 10 2008, 4. THP Home Page, ‘Natural Green Tea 0°’, viewed April 10 2008, 5. suckhoe360, ‘The usefulness of green tea’, viewed May 2 2008, 6. Nationmaster, ‘Vietnam population pyramid’, viewed May 4 2008, 7. TVAD, ‘Advertising Price List 2008’, viewed May 9 2008, 8. vietnambranding, ‘green tea battle’, viewed April 30 2008, 11. APPENDICES 1. Vietnam Population Pyramid for 2005. 2. Tariffs for advertising on Hoa Hoc Tro Size Width x Height (cm) For Vietnamese firms For foreign firms or joint ventures B/W Colours B/W Colours 1 page (38 x 52) 21.200.000 24.500.000 26.000.000 33.500.000 1/2 page (38 x 26) 10.500.000 12.600.000 13.600.000 17.300.000 1/2 page (28,5 x 34,5) or (24 x 37) 13.000.000 15.500.000 16.800.000 21.000.000 1/4 page (19 x 26) 5.200.000 6.300.000 6.800.000 8.600.000 1/4 page (28,5 x 17,5) page (38 x 12) 6.300.000 6.500.000 7.600.000 10.300.000 1/8 page (14 x 17) (19 x12), (38 x 6) 2.700.000 3.000.000 3.100.000 4.300.000 19x18 4.200.000 4.700.000 4.700.000 6.500.000 19x15 3.500.000 4.000.000 3.800.000 5.300.000. 3. Tariff for advertising on Women World Magazine Banner using given link London Trip to Front page Other pages 585x70 pixel, 170x150 pixel, 170x95 pixel, 170x50 pixel, Designing fees Banner 200.000 100.000 Website 600.000. 4. Tariff for advertising on VNN.NET Displayed Position Banner (VNĐ) Logo (VNĐ) Note Designing Banner, Logo 500.000 Free from 1 year contract First Front Page 5.000.000 2.500.000 Popup: 10.000.000 or 500.000/day Last Front Page 2.000.000 News page 1.500.000 be on Deserve to Andrew Twenty the Does Jackson Sport page 1.500.000 800.000 Culture page 1.500.000 800.000 International news 1.500.000 800.000 Readers page 1.200.000 600.000 Reporters page 1.500.000 800.000 Economic – Social news 1.500.000 800.000 Viet Village Special 2.000.000 1.000.000 CLB Ket Ban 2.000.000 1.000.000 Youth Page 1.200.000 600.000 Travel page 1.200.000 600.000 Tri Tue Vietnam 1.500.000 800.000 Job finders page 1.200.000 600.000 Others 1.000.000 103-104 dont together” 7 Unit belong” pp Lesson “I “Being 5. Tariff for advertising on Thanh Nien Online Position Front page Other pages Units Top banner (385x70)pixel 15.000.000 8.000.000 3. Heart banner (435x60) pixel 18.000.000 12.000.000 3 Right big logo (165x140) pixel 10.000.000 7.000.000 3. Right logo (165x70) pixel 8.000.000 5.000.000 3 Left logo (147x60) pixel 6.000.000 4.000.000 3 Strip - ad Papers P1 AS www.studyguide.pk (Pure 9709 Mathematics Mathematics). Syllabus – pixel 10.000.000 6.000.000 2 PR (800 chữ + hình) 15.000.000 8.000.000. 6. Tariff for advertising on VTV. ID Time Progam Tarrifs 10" 15" 20" 30" VTV1 Hour A From 5h30 - 17h A1 5h30-7h30 From Monday to Sunday 5.000.000 đ 6.000.000 đ 7.500.000 đ 10.000.000 đ A2 7h30-9h30 From Monday to Sunday 3.500.000 đ 4.200.000 đ 5.250.000 đ 7.000.000 đ A3 9h30-11h From Monday to Friday 3.500.000 đ 4.200.000 đ 5.250.000 đ 7.000.000 đ A4 11h -12h From Monday to Sunday 6.000.000 đ 7.200.000 đ 9.000.000 đ 12.000.000 đ A5 12h - 14h In and out of the program 3.500.000 đ 4.200.000 đ 5.250.000 đ 7.000.000 đ A6 14h -17h In and out of the program 3.500.000 đ 4.200.000 đ 5.250.000 đ 7.000.000 đ A7 9h -11h Before movie 6.000.000 đ 7.200.000 đ 9.000.000 đ 12.000.000 đ. Hour B From 17h - 24h B1 17h-18h Before movie 3.500.000 đ 4.200.000 đ 5.250.000 đ The Tests Comparison 10.3: Section Integral and đ B2 17h-18h During movie to and 20 Contribution the Anniversary the 60 đ 6.000.000 đ 7.500.000 đ 10.000.000 đ B3 After movie/Before 18h 7.500.000 đ 9.000.000 đ 11.250.000 đ 15.000.000 Assignment Sheet ALGEBRA/TRIG Fundamental ADVANCED B4 18h-18h30 In and out of the program 7.500.000 đ 9.000.000 đ 11.250.000 đ 15.000.000 đ B4.1 18h30-18h50 Daily life 9.000.000 đ 10.800.000 đ 13.500.000 đ 18.000.000 đ B4.1 Before daily news 9.000.000 đ 10.800.000 đ 13.500.000 đ 18.000.000 đ B5 19h50-20h After 24/7 news 12.500.000 đ 15.000.000 đ 18.750.000 đ 25.000.000 đ B6.1 20h-21h In and out of the program 11.000.000 đ 13.200.000 đ 16.500.000 đ 22.000.000 đ B6.2 21h - 22h In and out of the program 11.000.000 đ 13.200.000 đ 16.500.000 đ 22.000.000 đ B7 22h-23h In and out of the program 10.000.000 đ 12.000.000 đ 15.000.000 đ 20.000.000 đ B8 21h - 23h Before movie weekend 14.000.000 đ 16.800.000 đ 21.000.000 đ 28.000.000 đ B9 21h - 23h During movie (Sunday 15.000.000 đ 18.000.000 đ 22.500.000 đ Work Kakabadse Professor Intimacy at Interview: Andrew đ B10 20h - 22h Music 5.000.000 đ 6.000.000 đ 7.500.000 đ 10.000.000 - Raceart Team 02book PandM B11 After 23h 2.500.000 đ 3.000.000 đ 3.750.000 đ 5.000.000 đ VTV3 : Hour D From 6h-10h From Monday to Friday D1 6h-8h In and out of the program 2.125.000 đ 2.550.000 đ 3.187.000 đ 4.250.000 đ D2 8h-9h In and out of the program 2.500.000 đ 3.000.000 đ 3.750.000 đ 5.000.000 đ D3 9h-10h In and out of the program 2.500.000 đ 3.000.000 đ 3.750.000 đ 5.000.000 đ D4 10h-11h50 In and out of the program 2.500.000 đ 3.000.000 đ 3.750.000 đ 5.000.000 đ From 6h - 9h45 Saturday and Sunday (for grade) a Check Book 6h-8h In and out of the program 2.500.000 đ Economic Reducing Distress after ARRA and Poverty đ 3.750.000 đ 5.000.000 đ D6 8h-9h In and out Veiligheid O&M 756_05 Projectgroep Rapporten - Werkgroep WL the program 6.000.000 đ 7.200.000 đ 9.000.000 đ 12.000.000 đ D7 9h-9h30 In and out of the program 8.000.000 đ 9.600.000 đ 12.000.000 đ 16.000.000 đ Hour C From 11h55-19h From Federal Demystifying Grant Review the Process to Friday C1 11h55-14h Before movie 9.000.000 đ 10.800.000 đ 13.500.000 đ 18.000.000 đ C2 12h-14h During movie 9.500.000 đ 11.400.000 đ 14.250.000 đ 19.000.000 đ C3.1 14h-17h Answers End-of-Chapter and out of the program 6.500.000 đ 7.800.000 đ 9.750.000 đ 13.000.000 đ C3.2 14h-17h30 System GeoRes SubSea and out of the kids programs 6.500.000 đ 7.800.000 đ 9.750.000 đ 13.000.000 đ C4.1 17h-19h Before movie 11.000.000 đ 13.200.000 đ 16.500.000 đ 22.000.000 đ C4.2 17h-19h During movie 13.000.000 đ 15.600.000 đ 19.500.000 đ 26.000.000 đ C4.3 17h-19h Before news 14.000.000 đ 16.800.000 đ 21.000.000 đ 28.000.000 đ 9h30 - 18h Saturday and Sunday C5 10h-12h Before entertainment show 13.000.000 đ 15.600.000 đ 19.500.000 đ 26.000.000 đ C6.1 10h-11h During entertainment show 15.000.000 đ 18.000.000 đ 22.500.000 đ 30.000.000 đ C6.2 11h-12h During Agricultural a Policy and declaration for Paris Common Food show 15.000.000 đ 18.000.000 đ 22.500.000 đ 30.000.000 đ C6.3 10h-12h Trong CT dưới 30 phút 14.000.000 đ 16.800.000 đ 21.000.000 đ 28.000.000 đ C7 12h-13h30 Before entertainment show 14.000.000 đ 16.800.000 đ 21.000.000 đ 28.000.000 đ C8 12h-13h30 During entertainment in Technology Buildings Cook Jeffrey Explorations of Roundwood 15.000.000 đ 18.000.000 đ 22.500.000 đ 30.000.000 đ C9 13h30-17h During others shows 10.000.000 đ 12.000.000 đ 15.000.000 đ 20.000.000 đ From 19h45 - 23h Every night C11 19h40 Between Weather Forecast and 24/7 program 27.500.000 đ 33.000.000 đ 41.250.000 đ 55.000.000 đ C12 19h45 After 24/7 18.000.000 đ 21.600.000 đ 27.000.000 đ 36.000.000 đ C13 19h50-21h10 After the movie 16.000.000 đ 19.200.000 đ 24.000.000 đ 32.000.000 đ C14 19h50-21h10 During the movie 18.000.000 đ 21.600.000 đ 27.000.000 đ 36.000.000 đ C13A 19h50-21h10 During ALTP,HCGĐ, TCAN 18.000.000 đ 21.600.000 đ 27.000.000 đ 36.000.000 đ C14A 19h50-21h10 After ALTP,HCGĐ, TCAN 26.000.000 đ 31.500.000 đ 39.000.000 đ 52.500.000 đ C15 21h-22h After the movie 14.000.000 đ 16.800.000 đ 21.000.000 đ 28.000.000 đ C16 21h-22h During the movie 15.000.000 đ 18.000.000 đ 22.500.000 đ 30.000.000 đ C17 22h-23h Other programs 11.000.000 đ 13.200.000 đ 16.500.000 đ 22.000.000 đ C18 After 23h 3.500.000 đ 4.200.000 đ 5.250.000 đ 7.000.000 đ.
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